Color Your Hair at Home
Choose from gorgeous permanent color with 100% gray coverage or vibrant color that washes out gradually.
Hello BeautifulGoodbye grays
Hello BeautifulGoodbye harsh ingredientsHello BeautifulGoodbye graysHello Beautiful
Choose from gorgeous permanent color with 100% gray coverage or vibrant color that washes out gradually.
Let our pro colorists color your hair for you at any of our 90+ Hair Color Bars nationwide
Explore our hair color and care products for salon-gorgeous results at home. Consider your #HairGoals, achieved.
Our company is founded on the belief that a confident woman is a beautiful woman. This belief drives everything we do and how we do it: from the quality of our products, to the results we guarantee, and the service we provide. LEARN MORE â–¶
We are proudly partnering with the UConn Women’s Basketball Team to uplift and shine a light on the incredible women athletes who are boldly changing the game - and their hair color - on and off the court.
Get their look with ColorWonder - our new demi-permanent hair color.
Become Limitless
Get more with a Limitless Membership!
Whether you color your hair at home or in a Hair Color Bar, we have a membership that's perfect for you.
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional color that looks beautiful, healthy and natural. Free of ammonia, parabens, resorcinol, PPD, phthalates and gluten. Leaping Bunny certified, cruelty-free hair dye. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.